Portal 2

Another marketing sheme appeared on the announcement of Portal 2 at E3. Gabe Newell co-founder of Valve Corporation stood on stage to announce Portal 2 being released but more that then announce that Portal 2 will work better on Playstation 3 than any other console. This shock to the audience as Gabe Newell is known for his strong dislike of Sony's Playstation 3 and has repeatly shared his thoughts 'PS3 a "waste of time," says Valve's Newell' This was a strong and bold move for Valve and Gabe as Valve are now marketing there game towards Sony. This would potentially bring more customers to the game as Valve as mainly focused at PC and Xbox releases. He only didn't just announce of Portal 2 and pushing it for Playstation he stated why Playstation players will get more from Portal 2 on Playstation than any other console“best version on any console”, using the console war in Playstation's side which fans will be pulled into game.

Video link to E3 announcement :http://www.youtube.com/watch?v=Q8eRjw-xogQ

More than the announcement taking from what happened it appears that the game is more marketing towards fans of the series than trying to win over new customers with the trailer shown during the announcement and how GlaDos a character in the game talks as Newell enters on the stage.

Teaser Trailer: http://www.youtube.com/watch?v=3TMLWRQiC-4

This trailer shown at E3 2010 appears to be focusing on the aspect of time and characters, fans and players know that its 3 years since Portal which in the gaming industry is a long time for a squeal, as most today release the squeal a year after the first game. At the beginning on the trailer we see overgrown planets connotating time as past and we see the enemy character coming back to life and saying its been a very long time. Now fans will understand the time past and also understand what this might mean and we see that the things have changed but also things hasn't as we see the buildings repairing themselves so we will get the same environments again but with some new ones. They show some gameplay for those who haven't seen Portal before and they also pull back on the comedy with the enemy character showing they are still focusing on that as there main selling point. I feel that they captured what we expected with the new game and haven't lost what Portal was all about.

I feel that Valve has defiantly looked into how they can get people into the hype of Portal 2 as they have done two every important things. They have strongly addressed there fans and pushed themselves into a new market audience and focusing on them. Why they have done this is easy, they wanted to make a strong point that there much loved game has got a squeal and its gonna be bigger and better than ever but be so much more so they will have to show how much more it is so it can survive as a full title.

E3 - 2010
http://www.nowgamer.com/columns/casual-games/617/portal-2-announcement-microsofts-mistake-is-sonys-gainMark Androvich 11/10/2007 www.gamesindustry.biz/articles/ps3-a-waste-of-time-says-valves-newell (2011)