Introduction to brief and marketing

We have just received our new contexual studies topic and brief for this term. Our current project falls under the title Platform and Distribution of games. In this topic we are coving a area of games we haven't covered yet and start us of in the management of the games industry and the choices made by the games industry.

Our Brief is to create a research blog that we undertake studies that relate to the games industries that effect the Platform and distribution. At the end of this brief a 2500 word essay would have to be produced to be marked. This would be a more condensed version of the research from the blog but refined to point. Our brief explains that this project wants us to understand business and professional skills in the games industry. Learning theoretical elements essential to the practical design process of a commercial or critically successful digital game. Gaining further understanding of the development of game modes and industries.

As an introduction to the new project we had a short talk about understanding and what to look at when looking at games currently being advertised. We have been asked to look at one up coming game and see how its being advertised and why you think it is. Because there are reasons behind all the advertising and learning the process and reasons why is key to understand the current games industry. The advertising also explains more on other areas like platform and game functions.

Also what do we learn about these games during the marketing? The marketing makes the hype and most of all creates the game. A good game can be looked over because no one bought it and a bad game can make profits because more people bought it because the marketing worked so well. Understanding these tools and ways will allow me to enter a games industry with a strong understanding of how the process of a game is created from both the development down to the day its sold.

Games today are advertised and marketed from the moment of confirming the game title and idea so picking a game that is soon to be released it would still mean looking back at all the advertising and marketing the game as already gone through. This makes picking a game to follow difficult due to the time limit of the project because i may not pick up on information that has already been used to market the game and i don't have the time to follow the marketing strategy from the beginning because it could take over a year.

Because my project ends 21st Feb i feel that there are a couple of games i could choose to look at there marketing strategies. These are Deadspace 2, Portal 2, Dragon Age 2 and Brink as these are all being released in around march and april so they are going to start advertising themselves more during the time of this project.


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