Portal 2 Co-op Advertising and marketing

Portal 2 Co-op Trailer: http://www.youtube.com/watch?v=A88YiZdXugA

The Co-op trailer for portal 2 shows a new side to portal as it breaks free from the main characters and brings two more to life. It also shows the exciting side of solving puzzles together more than alone. The trailer again focuses on Portal's USP of dark humour and loveable characters but puts its point across as a totally new side of gaming for the portal series. This is the first we are seeing of the multiplayer of Portal but already thanks to the marketing we can see that there is many aspects that we are going to enjoy. The focus on character was much stronger and to the point showing the interaction between player and how only together puzzles can be solved. It also shown the devious side to the multiplayer as one may press a button to lead to the others death combining the dark humour with the characters. The characters also appear to have a bond and human like quality marketing the games personality. The tall thin and short and fat quality of characters build the bond of opposite attraction and variation of character.